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This system meets the desires of printers and ink manufacturers for inks that are readily available, simple to mix and match, and colors that are easily reproduced on press.
Pantone, Inc. has launched the PANTONE Goe System: a new system for communicating color. A system so BIG it goes beyond color matching to defining color from the moment of creative inspiration to the delivery of a finished project with its related electronic and printed components.
In the most dramatic announcement in the history of Pantone, since its founding 45 years ago, the color scientists at Pantone have created an entirely new color communication system named the PANTONE Goe System (pronounced “Go”) for color communication.
The PANTONE Goe System is an entirely new system and is not intended to replace the internationally accepted line of PANTONE MATCHING SYSTEM Products.
PANTONE Goe System is on the Mark
PANTONE Goe was created in close consultation with designers, printers, software developers and ink and paper manufacturers to deliver on the requests Pantone customers have made over the years.
- The PANTONE Goe System has 2,058 new colors; a smoother chromatic arrangement with fewer gaps in the color spectrum; with printed and digital components that make communication a breeze.
- The Pantone color scientists designed the PANTONE Goe System with inks that were printed at a uniform 1.3 g/m2 ink film thickness and improved ability to coat with UV and aqueous coatings.
- The PANTONE Goe System was formulated using only 10 base colors; no color uses more than two base colors + PANTONE Clear and/or PANTONE Neutral Black in its formulation.
- The PANTONE Goe System is printed on #1 Grade 100 lb Coated Offset Text - Ground Wood Free stock. This is the most specified premium grade paper used in commercial printing shops for both traditional offset lithography and digital printing.
PANTONE Goe System Components
More than a single product with exciting new colors, the PANTONE Goe System has three main components.
1. PANTONE GoeGuide™; a color selection and specification guide
2. PANTONE GoeSticks™; a book of adhesive-backed chips
3. myPANTONE palettes software; interactive software for color selection and palette building
Each component is designed to work individually, as well as in concert with the other. Combined, they take advantage of the latest technology to offer everyone in the creative and production workflow a simpler, more complete, more “in-control” user-friendly process from the start of inspiration to the realization of their project.
Why Pantone Developed the PANTONE Goe System
PANTONE Goe responds to the changing needs of the creative and printing communities. The creative community has undergone significant changes with the introduction of computers and their page layout, illustration, and digital imaging software. Similarly, the printing industry has undergone changes given the evolution of computer hardware, software and equipment for print production. It is now commonplace for a creative brief to include requirements for offset print, digital print, packaging, Internet, and physical product execution.
PANTONE Goe was created from the ground up to answer the needs of designers for a color communication system which offers more color choices that are easy to locate and specify. The System also meets the desires of printers and ink manufacturers for inks that are readily available, simple to mix and match, and colors that are easily reproduced on press.
In addition, the System was built with the latest knowledge of advanced color science, color measuring techniques and digital color display and print environments to ensure that the new system would be extremely versatile and effective in the rapidly expanding world of digital design, animation and print.
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