Internet Strategy
   for Your Business
 
 

How To Grow Your Business on the Internet

by Vince Emery

Paperback; 700 pages; September 1997

    Jim Moran (jimmoran@webreviewer.com) from Chicago
    August 23, 1998
    A Golden Collection of Internet Business Ideas!
     It is certainly no joke that business on the Internet is booming!
     One needs only to surf the Internet to find companies, large
     and small, offering their products and services to the Internet
     community.Why not you?  There are many fine books
     available on the marketthat will assist readers to "open up shop" and conduct
     business on the Internet. I know.I've got many of them in my own library.
 
     One book that stands out as perhaps the most comprehensive on the subject
     is this one.This 3rd edition packs plenty of additional material well worth the
     cost of buying it.Emery, a seasoned business pro, sees the Internet as a terrific
     means to conduct business.He guides his readers along with sound advice and
     wisdom on obtaining the right computer equipment, the right software, and the
     right Internet Service Provider. Emerycovers a broad range of topics, providing
     information about Internet business law,financial transactions, intranets,
     marketing, Web page design and construction, and caring for customers.
 
     Strengths of the book are found in areas of advertising and promoting one's
     Website on the Internet. According to Emery, there is more to advertising and
     promoting thansimply dishing out Web pages for the world to see! Emery will
     help readers determine who their customers are and how to advertise and pro-
     mote to obtain maximum results.Throughout this book, Emery offers his
     guidance in a concise, straight, forward manner,such as Ten Steps to Inter-
     net Success, The Ten Commandments of E-mail, ElevenSteps to
     Marketing on the Net, and Five Steps to Customer Service and Support,
     that hit hard to the core of conducting business on the Internet.
 
     Emery offers sound business strategies and principles, that if followed, will result
     inoutstanding business success. Of special interest to readers, Emery includes
     helpful "danger flags" throughout the book that provide insightful warnings of po-
     tential problemsthat readers may encounter while conducting business on the
     Internet.  Emery offers a number of helpful examples, the actual experiences of
     himself and others, so that readersmay avoid the same problems others have
     experienced. These are important mattersconsidering the amount of abuse that
     has transpired on the Internet in the name of commerce in recent years!
 
     Of further interest to readers are the recommended reading resources provided
     for the benefit of the reader. Emery selects many of the finest Internet business
     books, magazines,newsletters, and online resources available today, saving the
     reader from the laborious taskof having to wade through the vast amount of
     material around. I suspect that Mr. Emerysneaked into my home and had a look
     at my library! Emery is a business pro and theguidance he offers is top-notch.
     Don't conduct business on the Internet without this book! Highly recommended!

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